Components affected: Core Platform
Delivered to production: 3 Mar 2025
What's changed in the Optimize platform? Here are the highlights.
Snowflake pull integration
Type: New feature
We are pleased to now be able to offer an integration with leading Data Cloud/Warehouse provider Snowflake.
This allows for two types of key activities to take place:
Sharing of customer profiles, for onsite targeting and personalisation
Handling Offline conversions
The capability and process is documented at: https://docs.webtrends-optimize.com/en/articles/10697353-integrations-snowflake-pull.