Overview
Accelerate Group complies with GDPR, including the right to erasure (Article 17). They act as a data controller for data collected via their own website and as a processor for data collected by clients using their Optimize platform.
Who to Contact and How Deletion Works
If you are a visitor and want to delete personal data held by Accelerate Group (as controller), contact: privacy[at]webtrends-optimize.com. Include the subject line: "Personal Information Request" and proof of identity.
If your data was collected via Webtrends Optimize platform, contact the company or client who collected your data. Webtrends acts as processor and will only delete data upon the client's instruction.
Data Retention and Deletion
By default, Accelerate Group retains data for 12 months on a rolling basis.
Data is deleted within 30 days of contract termination unless extended retention is part of the service agreement.
Deletion must be requested through client support and may involve a Statement of Work.
Summary of Rights
Individuals may request deletion under Article 17 GDPR.
Requests related to Webtrends Optimizes’ own data must go directly to Webtrends Optimize.
Requests for Optimize platform data must go through the original data controller (typically a Webtrends Optimize client).
Legitimate Interest and Exceptions
Accelerate Group may deny a deletion request if data must be retained for legal obligations, fraud prevention, or other justifiable reasons. If a request is denied, Webtrends will provide a justification and inform the data subject of their rights.
Sample Data Deletion Request for Individual
Note the obfuscated email address below. Please replace [at] with the @ symbol.
To: privacy[at]webtrends-optimize.com
Subject: Personal Information Request – Right to Erasure
Dear Webtrends Optimize Privacy Officer,
I am writing to formally request the deletion of all personal data relating to me, in accordance with Article 17 of the General Data Protection Regulation (GDPR).
Full Name: [Your Full Name]
Email Address(es): [Your Email]
Additional Identifiers (if applicable): [IP Address, Cookie ID, etc.]
Please confirm that my personal data has been erased from your systems or advise me of any exceptions where data cannot be deleted. I have attached proof of identity to support this request.
Sincerely,
[Your Name]
Bulk RTBF
As a customer or user of Webtrends Optimize, you may find it easier to relay bulk lists of customers to be forogtten.
These should be supplied as a CSV, with clear headings such as:
Cookie IDs (e.g. GA Client ID, WTO User ID, etc.)
IP Address
etc.
By default, we accept these at the above email address.
If required, please ask us about other mechanisms such as Blob Storage/SFTP containers that these can be automatically sent to.