What is the CAPI tag?
The CAPI tag is our Javascript Snippet, with a pathname ending in wt.js.
It is what customers install onto their website to interface with OTS, our servers that handle the evaluation and delivery of experiments and targets to their website.
Its key purpose is to:
Compose the request to OTS. This is doing the leg-work that you would otherwise do yourself if running experiments via. the REST or JSONP APIs.
Handle the response. Code to deliver, changes to make, etc.
Provide an interface for follow-up activities, such as click tracking.
Sections to explore:
Tag VersionsDetails of every tag we release, and what's new/changed.
| Tag InstallationEverything you need to know to get our snippet onto your site in the most optimal way.
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Loading BehaviourHow does Optimize load on the page? Our architecture and events explained.
Read more > | EncryptionData is encrypted at rest, in transit, and in browser-side storage.
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Tag Settings & ConfigurationComprehensive tag management, including preview capabilities for tag-side changes.
Read more > | Data LayerSending data to Optimize allows you to run more targeted Locations and Segments.
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User ModesOptimize's multiple virtual environments allow you to thoroughly preview your work before going live.
| Debug ModeAdvanced debugging capabilities describe what's going on and why.
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Available MethodsThere are JavaScript methods/functions available to use, covering a variety of use-cases.
| Velocity TemplatesApache Velocity Templates provide a server-side layer behind the code where your test renders.
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Custom Page HideSelect what pages and what sections to hide, to eliminate content flickering.
Read more > | Global Conversions PackageDefine conversions that will automatically track for all projects in your account.
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