The metric table is the full data set associated with the test you are viewing it for. This data reflects the choices selected in the toolbar including date range and filters/segments.
Metrics
Conversion point - the name of the conversion/goal
Variation - which variation of the test was seen
Views - how many times the test was shown
Conversions - how many times the conversion/goal criteria was met
Conversion rate - the % of users who completed the conversion/goal
Lift over control - the difference in conversion rate vs. control per variation
Chance to beat control - the % probability the variation would beat the control
Significant - a yes/no output of whether the data is statistically significant or not
Table options
Binomial metrics
Binomial metrics relate to the conversions/goals setup against the test and the data reflects the performance of these. This data is only for the conversions selected from the toolbar and respects the date range and filters selected too.
Non-binomial metrics
These metrics are associated with data other than conversions/goals. This may be things like purchase value, average order value or quantity but can be whatever you have setup to be sent to WTO. There is extra data in here such as median, mean and average per visitor.
Total metrics
Total metrics allows you to see both a total and aggregated view of the data specific to conversions and goals. Using 'Any' allows you to see an aggregated view of all selected conversions and totals reflects the overall performance of those selected conversions and goals.
Traffic
The traffic view will show a breakdown by day/week of the data so you can see over time how we have collected the data.
Funnel view
The funnel view allows you to order your conversions and view them in a specific order.
