Reporting & Analysis
Understanding our reporting and analysis features
By Optimize and 1 other2 authors16 articles
- Scheduled exports of raw analytics data
- AI Auto Insights in ReportsUse AI to summarise and analyse your report data across audiences
- Report AlertsGet automated notifications when your experience data triggers a condition
- Time to CompletionThe time to completion component appears in the UI for live ABn and Split experience reports. It helps you to calculate how long to run your experience to reach completion…
Statistics Engine
The calculations that power the reporting in Optimize
- Stats Engine
- Mann-Whitney U-Tests / Wilcoxon Rank Sum TestA non technical explanation of t-tests
- Z Tests in Webtrends OptimizeA non technical explanation of t-tests
- Taguchi/Fisher method for design of experiments in MVT'sA description of the methods used when reporting for MVT's
- Multi Armed Bandits (MAB) - The Theory
- Understanding False Discovery RatesHow to analyse statistical significance, confidence intervals and chance to beat control on AA and AB tests
- Family-Wise Error Rate correctionsComing in Q2-2026
