All Collections
Reporting & Analysis
Engagement Rate | Bounce Rate
Understanding bot traffic
Reporting Interface
Getting experiment analytics and insights
AB(n) Test reporting interface
Baseline Test reporting interface
Target reporting interface
MVT reporting interface
Public Sharing of reports
Statistics Engine
The calculations that power the reporting in Optimize
Stats Engine
Mann-Whitney U-Tests / Wilcoxon Rank Sum TestA non technical explanation of t-tests
Z Tests in Webtrends OptimizeA non technical explanation of t-tests
Taguchi/Fisher method for design of experiments in MVT'sA description of the methods used when reporting for MVT's
Multi Armed Bandits (MAB) - The Theory
Understanding False Discovery RatesHow to analyse statistical significance, confidence intervals and chance to beat control on AA and AB tests