Reporting & Analysis
Understanding our reporting and analysis features
By Optimize and 1 other2 authors16 articles
Scheduled exports of raw analytics data
AI Auto Insights in ReportsUse AI to summarise and analyse your report data across audiences
Report AlertsGet automated notifications when your experience data triggers a condition
Time to CompletionThe time to completion component appears in the UI for live ABn and Split experience reports. It helps you to calculate how long to run your experience to reach completion…
Statistics Engine
The calculations that power the reporting in Optimize
Stats Engine
Mann-Whitney U-Tests / Wilcoxon Rank Sum TestA non technical explanation of t-tests
Z Tests in Webtrends OptimizeA non technical explanation of t-tests
Taguchi/Fisher method for design of experiments in MVT'sA description of the methods used when reporting for MVT's
Multi Armed Bandits (MAB) - The Theory
Understanding False Discovery RatesHow to analyse statistical significance, confidence intervals and chance to beat control on AA and AB tests
Family-Wise Error Rate correctionsComing in Q2-2026
