What is a project in Webtrends Optimize?
In Webtrends Optimize, a project is like a folder that holds your experiments.
Think of a project as:
A container that holds one or more experiences—like A/B tests, baselines, or targetes.
Each project includes:
A name (to help you identify it)
A location (the webpage or site it's linked to)
A throttle setting (how much traffic you want to allow into the project)
A collection of experiences (like different tests and/or targets)
How projects work - delivering experiences
There are two important rules to remember:
Multiple projects can run on the same webpage at the same time
Only one experience per project will be shown to each user
Example:
Let’s say Project 1 contains these 3 experiences:
Test 1: Show a new layout to mobile users
Test 2: Change headline for PPC (paid traffic)
Test 3: Show location-based messaging to London users
A visitor who is:
On mobile,
From a PPC ad,
Located in London
Would match all 3 experiences — but only one of them will run, because they’re in the same project. This is called mutual exclusion—only one experience per project is delivered.
Want all three tests to run together for that user?
You should create three separate projects, even if they’re testing on the same page. That way, the user can receive:
The mobile version from Project A
The PPC headline from Project B
The London message from Project C
What is “Throttle”?
Throttle controls how much of your traffic enters a project.
You can set:
How much traffic goes into a project
How much traffic each experience inside the project gets
How much traffic each variation inside an experience gets
Example:
Let’s say:
A project receives 50% of your total site traffic
One experience inside that project is set to get 20% of the project’s traffic
And the experience has two variations, evenly split
Then:
Only 10% of your total visitors see that test
Each variation gets 5% of traffic
Summary
Term | What it means |
Project | A folder that holds multiple experiences or experiences |
Experience | A specific test or target within a project |
Throttle | A way to control how much traffic flows into a project or experience |
Mutual Exclusion | Only one experience runs per project, even if users qualify for more |
Use projects to organize your testing and control how and when users see different experiences — especially when you want to manage overlapping experiences cleanly and efficiently.