How to create and use audiences in Webtrends Optimise
In Webtrends Optimize audiences are used to define a rule or combination of rules that target based on user's characteristics, data, device etc.
Accessing audience manager
To access the audience manager, click “Audiences” from the drop-down menu.
Audience manager screen overview
In this screen you can see all your current audiences, and how many experiences or other audiences they are used in. You can also see when they were created and last modified.
Creating a new audience
Click on 'Create' in the top right hand side of the screen, this will open a right hand panel where you can define the audience.
This slide out will ask for information relating to the audience. Give it a name and search for an attribute to target on. You can combine as many AND or OR rules as needed, and use other audiences within rules, as well as creating groups of attributes.
Bulk Deletion
The audience manager screen allows bulk selection and deletion of audiences that are not in use. Any that are in use in either experiences or other audiences will be locked with a padlock icon.
