Statistics Engine
The calculations that power the reporting in Optimize
By Optimize1 author7 articles
- Stats Engine
- Mann-Whitney U-Tests / Wilcoxon Rank Sum TestA non technical explanation of t-tests
- Z Tests in Webtrends OptimizeA non technical explanation of t-tests
- Taguchi/Fisher method for design of experiments in MVT'sA description of the methods used when reporting for MVT's
- Multi Armed Bandits (MAB) - The Theory
- Understanding False Discovery RatesHow to analyse statistical significance, confidence intervals and chance to beat control on AA and AB tests
- Family-Wise Error Rate correctionsComing in Q2-2026
