The calculations that power the reporting in Optimize
Stats Engine
Mann-Whitney U-Tests / Wilcoxon Rank Sum TestA non technical explanation of t-tests
Z Tests in Webtrends OptimizeA non technical explanation of t-tests
Taguchi/Fisher method for design of experiments in MVT'sA description of the methods used when reporting for MVT's
Multi Armed Bandits (MAB) - The Theory
Understanding False Discovery RatesHow to analyse statistical significance, confidence intervals and chance to beat control on AA and AB tests