Components affected: Core UI, Reporting
Delivered to production: 17 Dec 2024
What's changed in the Optimize platform with this release? Here are the highlights.
Reporting - Ecommerce reporting view
Type: New Feature
For our first customer, we have introduced a slew of new metrics as part of an ecommerce view.
The new view includes the following metrics:
Users count
Transactions count
Revenue
Units
Conversion Rate
New Customer Conversion Rate
Average Order Value
Average Item Value
Items Per Order
Spend per session
Sessions per user
Spend per user
Pages per session
Average session duration
Bounce rate
Add to bag rate
Checkout abandonment rate
Once established, we will review how to templatise this work and apply it to all customers.