Components affected: Core UI, Reporting
Delivered to production: 31 Oct 2024
What's changed in the Optimize platform with this release? Here are the highlights.
Reporting - Automated Insights
Type: New feature / service
A key milestone in the Optimize reporting suite, we have introduced automated insights to a beta group for validation and feedback.
This is a new tab in the reports, with the platform scanning 1000s of segments on behalf of our users, and bringing insights forward that meet a threshold for "being noteworthy".
Where positive, we encourage users to understand why and try to replicate that good behaviour in more places.
Where negative, we encourage exploration of why and correcting that behaviour, whether through QA, more relevant messaging, etc.