Segment is primarily a data orchestration platform. It has sources of data, such as actions that take place within your Webtrends Optimize experiences, and Destinations which are where data is shipped to. In the middle, it can transform the data to shape it correctly.

Having data flowing out of Webtrends Optimize as is the case here allows users to view your experiment view data in the many platforms that Segment connects to.

This includes analytics platforms like Adobe, GA4, Bloomreach, Heap etc., and Recording platforms like Fullstory, Hotjar and Crazy Egg.

Segment is part of the Integrations Library, found within the Optimize platform.

You can select the tag/s you wish to apply it to, and Save the integration when happy.

You should expect to see the following data shipped:

In Segment, once the first event fires, you will be able to view it in Sources - Javascript - Debugger:

You can then choose how/where to relay it. Note that you may require paid versions of Segment with “Filters” unlocked to only ship the data we want to your destination.