Components affected: Optimize UI
Delivered to production: Due 5 Jan 2026
What's changed in the Optimize platform with Release "Wrexham"? Here are the highlights.
Manage Integrations - Redesigned UI
Type: New feature
As part of our UX overhaul, the core topic of this release is a rebuilt Manage Integrations screen, in our new aesthetic.
Preview:
Users - Redesigned UI
Type: New feature
As part of our UX overhaul this was another screen we've rebuilt in our new aesthetic.
Preview:
Roles - Redesigned UI
Type: New feature
As part of our UX overhaul this was another screen we've rebuilt in our new aesthetic.
Preview:
My Profile - Redesigned UI
Type: New feature
As part of our UX overhaul this was another screen we've rebuilt in our new aesthetic.
Preview:
Automated Tracking - Redesigned UI
Type: New feature
As part of our UX overhaul this was another screen we've rebuilt in our new aesthetic.
Preview:
43 Bug fixes
Type: Bug Fixes
An important part of this release, as well as an upcoming one, is to clear down many bugs from our blacklog. In this sprint, we address 43 reported bugs covering areas like our new Account Overview screen, Users and Audit Trail.
ENG-26385: Segments - Autocomplete
Type: New feature
An understood UX frustration of the segment builder was that Data Object Attribute could contain many attributes, but you'd need to remember the attribute and potential values.
This feature provides us with the ability to set autocomplete values to appear as you type in the Data Object Attribute field, for both keys and potential values.
ENG-25933: Reintroduce conversion deletion
Type: New feature
A while ago, we removed the ability for you to disassociate conversion events like Page Load Conversions from your experience. This feature reintroduces this back into the UI.