Name

Description

Browser & Device

Related attributes include User Agent String, Browser Name, Operating System, Device Type

Traffic Source

Related attributes include Referrer (URL, host, query string attribute), Current URL, Query String Attribute

Google Analytics UTM Params

Related attributes include Source, Medium, Term, Content and Campaign.

JS Condition

Cookie Value

Meta Tags

IP Address

Plus lookups for Domain Controller Company, and an estimation of Home/Business

New vs. Returning

Geolocation

Related attributes include Continent, Country Code, Country Name, City, Region, Area Code, Postal Code, Longitude, Latitude

Read more: Target users by geolocation

Weather

Related attributes include Max Temperature, Avg Temperature, Max Wind, Total Precipitation, Total Snow, Avg Visibility, Avg Humidity, Will it rain, Will it snow, Chance of rain, Chance of snow, Weather condition, UV, UV Index

Read more: Target users by weather

Third Party Audiences

Uploaded Audiences

Optimize Data Layer

Pass any attributes into Optimize via. our Data Layer, and target them for Locations or Segments

Behavioural Targeting

Capture browsing behaviour in real-time, and use this as the basis for entering an experience. This can include most actions on a page, including areas visited (e.g. Sale pages), categories browsed, favourite categories, price ranges interacted with, brands interest shown in, travel routes searched, etc.